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Available 2012 Trade Days Conference Events |
TRADE DAYS CONFERENCE PASS Feb 29 - Mar 2 Various Locations Various Events $390BUY TICKETS: 604-873-3311 | Tickets available by phone or in person only.
The Trade Days Conference Pass provides full badge and ticket access to the trade portion of the Festival.
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BLIND TASTING cHALLENGE
Wednesday February 29
9:30am - 12:00pm
Pacific Institute of Culinary Arts,
1505 West 2nd Avenue$30 BUy Tickets: 604-873-3311
Tickets available by phone or in person only.
Limit of one ticket per person |
Got a great palate? Regularly amaze people by identifying
wines blind? Now is your chance to prove it. Blind taste
seven wines and identify them using the Wine and Spirit
Education Trust’s Systematic Approach to Tasting.
Sponsored by Pacific Institute of Culinary Arts and Mark Anthony Brands
The Canadian wine Awards Lunch
Wednesday February 29
11:30-1:15 pm
Morris J. Wosk Centre for Dialogue,
Simon Fraser University,
ICBC Concourse
580 West Hastings Street
$75 BUY TICKETS: 604-873-3311
become the most important wine competition in Canada.
Open to all wines that are 100% Canadian grown,
fermented and bottled, it attracts nearly 1000 entries in
nearly 30 categories. Ten award-winning wineries from
the 2011 competition will be featured at this power lunch
celebrating achievements in the Canadian wine industry.
Sponsored by Wine Access
You’ll Tell Two Friends…
Social Media Symposium
Wednesday February 29
1:30-5:00 pm
Morris J. Wosk Centre for
Dialogue, Simon Fraser
University, Asia Pacific Hall
580 West Hastings Street $55 BUY TICKETS: 604-873-3311
The prevalence of social media is an undeniable aspect
of modern life. Facebook, Twitter, and related sites are
accessible almost anywhere thanks to smartphone apps
and tablet computers. Word-of-mouth advertising is
more important than ever before, and the new social
media bring with them unique ways to attract consumers’
attention to a product. The sheer volume of data
exchanged, however, means that there’s a real danger
of information overload. This interactive symposium will
discuss ways to survive – and even thrive – in the age
of social media.
Join Anthony Gismondi, Glenn Sigurdson, winery
principals and marketing gurus as they delve into the
future of wine marketing. Afterwards, join the panelists
and your peers over a glass of wine sold in today’s
market.
Sponsored by ContainerWorld, IVSA and Wine Access
You and Me
and the S.O.B:
Deciphering
Sustainability, Organics
and Biodynamics
Trade Master Class
VCC East
meeting room 11
999 Canada Place Way
Wednesday February 29
2:00-4:30 pm $55 BUY TICKETS: 604-873-3311
While many talk about organic and biodynamic grape
and wine production, few have a truly clear
understanding of the process and regulations
surrounding the subject. More importantly, do
consumers or your staff even care? This seminar aims
to answer those questions and clarify Sustainability,
Organics and Biodynamics as they relate to the
international world of wine. Wine Australia’s Mark
Davidson will moderate a panel of experts, including
Alvaro Espinosa of Emiliano; Jane Ferrari of Yalumba
and Rhys Pender MW.
Chile, the Natural Choice:
Theme Region Plenary
VCC West
meeting room 109
1055 Canada Place Way
Thursday March 1
9:30-11:15am
$40 BUY TICKETS: 604-873-3311
mountains to the east, ice fields to the south, and
ocean to the west – Chile is a veritable agricultural
island and viticultural paradise. The Chilean wine
industry is committed to protecting its natural
environment by encouraging sustainable practices
from the vineyard to the glass. Join DJ Kearney and a
panel of winery principals as they discuss Chile, the
Natural Choice.
Sponsored by Wines of Chile and Wine Access
Trade Days Lunch
VCC East Ballroom A&B999 Canada Place
Thursday, March 111:30 am-1:15 pm $75BUY TICKETS: 604-873-3311
Trade TASTINGS
Thursday March 1 and Friday March 2,
2:30-5:00 pm
VCC West
Ballroom C
1055 Canada Place $40BUY TICKETS: 604-873-3311
The Trade Tasting is the best opportunity to explore the
International Festival Tasting Room with your industry
peers. This is a fantastic opportunity to meet wine
producers from around the world, to taste rare wines,
and perhaps to discover the next big thing in the
industry. The Trade Tastings are not only an excellent
opportunity to network and taste away from the crowds,
but also a chance to sample 171 wines that are unlisted
and not yet available in British Columbia; these are in
addition to the 716 served at both trade and public
tastings. A winery principal, identified by a royal blue
lanyard, is a senior member of the winery, intimately
involved in the wine-producing process as a winemaker,
proprietor or senior executive. Feel free to ask questions
– this is the best opportunity to find out more about each
wine. The added bonus is that capacity in the Tasting
Room is at its lowest during the Trade sessions, allowing
you to avoid the evening crowds.
TRADE TASTINGS w/Buyers Hour
Thursday March 1 and Friday March 2,
2:30-5:00 pm
VCC West
Ballroom C
1055 Canada Place$40BUY TICKETS: 604-873-3311 Each day, the first hour in the room (1:30-2:30 pm) is
reserved for trade buyers and executive chefs only,
providing the time and freedom to taste wines, and
connect with wine industry personalities away from the
crowds. The VPIWF defines buyers as wine/wine & food
industry trade professionals who purchase multiple
cases of wine per month on behalf of their establishment.
Members of the trade must pre-register online to
purchase any Trade Days Conference tickets. Individuals
purchasing tickets for these events must provide their
name, occupational title, and the name of their establishment
prior to booking. A name tag with this information
is required for entry to all Trade tasting sessions,
including Buyers Hour. To attend the Buyers Only Hour
from 1:30-2:30 pm, please ensure that you identify
yourself as a buyer during the pre-registration process.
Sponsored by ContainerWorld
Chile’s Diversity - SOLD OUT!
Friday March 2,
VCC West
1055 Canada Place
9:30-11:15 am SOLD OUT
Chilean wine country is a mosaic of flavours and styles
as varied as the geography, the climate, and the people
themselves. The unique combination of diverse
geography and climate is ideal for producing a wide
variety of wine styles from a wide variety of regions.
Anthony Gismondi will lead guests through a selection
of twelve wines that will delight your palate and will
broaden your horizons on all that Chile has to offer.
Sponsored by Wines of Chile
Added Value!
Enhancing the
Retail Experience - SOLD OUT!
Friday March 2
VCC West
1055 Canada Place
9:30-11:15 am $40This panel discussion will include some of the best
minds from the retail world exploring a number of
critical topics currently affecting wine sales. The
discussion will include an investigation of the value of
dedicated tasting areas and demonstration kitchens in
a retail environment, the benefits and challenges of
running wine clubs, maximising opportunities to train
service people, and developing approaches to reach
out to the community.
Note: There will not be any wine served at this event.
Sponsored by Wine Access
Excitement in a Glass - SOLD OUT!
Friday March 2
VCC West
1055 Canada Place
9:30-11:15 am SOLD OUTTake five of the region’s top sommeliers and winebuyers, add 10 wines from around the world, chosen onthe basis of their excitement, and what do you get? Oneof the best events of the Festival. This is the idealopportunity to learn the latest buzz in the industry. Thepanel is moderated by sommelier and wine educatorMark Davidson and will include Barb Phillip MW(BCLDB), Terry Threlfall (Hawksworth Restaurant), BradRoyale (Canadian Rocky Mountain Resorts group),Andrea Vescovi (Blue Water Café) and SebastienLeGoff (Cactus Club).Sponsored by St. John Ambulance
Celebrating Excellence
The 9th Annual Awards Lunch featuring Wines of Chile
Friday March 2
2:30-5:00 pm
Parkview Terrace
999 Canada Place
11:30 am-1:15 pm $75BUY TICKETS: 604-873-3311
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Taste responsibly!
Do not drink and drive. Visit the Get Home Safe booth for a free transit ticket. You must be 19 or older to attend.
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