Vancouver International Wine Festival :: Festival Demographics

Connect with young, affluent urban professionals at Canada’s premier wine show

The wine world is here

The Vancouver Playhouse International Wine Festival is Canada’s premier wine show and widely considered to be the best consumer wine event in North America. With 25,000 admissions and at 34 years of age, it also is one of the biggest and oldest in the world.

The young, affluent professionals who attend the festival are on average 39 years old (34 percent are under 35; another 27 percent are between 35 and 44). They are big earners (26 percent have household incomes of $150,000 and up; 30 percent have HHI of $100,000 to $150,000; and 21 percent are at $76,000 to $100,000 HHI) and big spenders (they spend an average of $578 per month on wining and dining and entertainment). The gender split is men 42 percent; women 58 percent. See more details on the downloadable Demographics & Quick Facts PDF.

We welcome an opportunity to tailor a sponsorship proposal to meet your objectives.

To learn more about opportunities available at this year’s festival or next, please email sponsors@playhousewinefest.com. We’ll contact you promptly.

February 27 – March 4, 2012 (34^th annual)
February 25 – March 3, 2013 (35^th annual)

At the 2012 Playhouse Winefest, we will serve 1,703 wines from 181 wineries representing 15 countries at 64 events located throughout the city.

The heart of the festival is the International Festival Tasting room, where the public can choose from 791 wines (and industry professionals can choose from those plus an additional 171 wines that are offered at the trade tastings). There are 59 special events that orbit the tasting room (winery dinners, lunches, brunches, tutored tastings, vintage tastings, wine minglers, 12 trade events, and more) at which 741 more wines are served.

The festival involves over 60 of the top restaurants, chefs and hotels in B.C., including Hawksworth, CinCin, Cioppino’s, West and Blue Water Café, to name a few.